For its Mount Sinai chapter, SNMA, a key organization for Black medical students, wanted merchandise designs reflecting unity, cultural identity, youthfulness, and dedication to medicine.
Discovery and Research: Investigation into SNMA Sinai revealed a shared dedication to fighting against disparities in medicine from members of the African diaspora.
Concept Development: Utilizing research insights, merchandise designs were crafted to embody SNMA Sinai's mission and diversity, with themes of unity, cultural pride, and empowerment.
Execution: With feedback from SNMA Sinai members, I refined sketches into polished merchandise designs, striking a balance between aesthetics and messaging. Careful attention was paid to details like color, graphics, and materials for visually appealing and practical products.
