This project was an assignment where the objective was to rebrand the coffee shop & bookstore near my home, along with its products.
For the logo design, I wanted to reference a book, and as for the color, I chose burgundy because it is a color that symbolizes warmth, which is very much the atmosphere of the coffee shop and bookstore. I chose Futura because I believed it best communicated that this place is not only modern, but the environment is youthful.
For the tote bag, I was inspired by merchandise made for well-known musical groups; I wanted to do the same thing for authors and coffee lovers because books and coffee are important to them.
When it came to the coffee bag designs, I wanted the represent those countries whose coffee beans were being used. The research was done on the patterns of those countries, along with the flavors of the coffee beans.