Eco Industries is a quasi-public company specializing in using algae to make eco-friendly products.
For the brand identity, I knew I wanted to reference algae, so I put algae inside the "O." When it came to the color, I chose a gradient to reference the many different shades of algae.
For the ads, I wanted to express the benefits of the algae-made products through humor because I believe that is the best way to get the viewer's attention.
